Museum Visitor Experience Program
The Museum Visitor Experience Program (MVEP) provides resources
for museums to analyze their visitor experience, identify gaps or
areas for improvement, and work towards developing and implementing
MVEP combines biennial workshops with self-directed assessment
modules that provide museums with a step-by-step approach to
understanding what various visitor types look for in museums, and
how to provide opportunities to engage with them.
The Museum Visitor Experience Program launched on March 11, 2015
with a one-day workshop by Tim Willis at the Reynolds-Alberta
Museum. The workshop discussed the theory of the museum visitor
experience, reviewed principles of creating a positive museum
experience for visitors, and introduced participants to the five
modules. Participants received bound copies of the modules, and
were given an opportunity to try out the self-assessment modules in
the Reynolds-Alberta Museum and receive feedback before returning
to their own institutions.
The self-assessment modules are available in the Members Only section of the
Registration is now open for the second offering of the
Museum Visitor Experience Program Workshop!