About

Join Christi Cruz, Vice President, Sponsorship & Corporate Engagement and Senior Consultant at Global Philanthropic Canada for this webinar tailored to small and mid-size organizations. Exclusive for AMA members. We invite Alberta museums, heritage houses, archives, and tiny-but-mighty cultural spaces to an accessible introduction to sponsorship. In just 45 minutes, plus a friendly 15-minute Q&A, we will dig into the "why" behind corporate giving, explore how your brand shapes your sponsorship strategy, and break down the difference between sponsorship and philanthropy. Bring your questions, curiosities, and even your past sponsorship “mysteries.” This session is designed to provide practical insights, even if you are a team of one wearing twelve hats. Attendance at the first webinar, “Sponsorship Basics,” on February 25 is a pre-requisite for joining this session. Wednesday, March 18, 2026 1:30 – 2:30 p.m. MT Online via Zoom