New School of Fundraising Programs
The
Leadership Development
Program, presented by the Alberta Museums Association
(AMA) in partnership with the New School of Fundraising, is coming
to support you, no matter where you are on your philanthropic
career path. This five-week program will explore the theoretical
concepts, tactics, and tools needed to increase your leadership
potential.
The
instructors have curated content that relates to the leadership
journey within the non-profit industry. They
understand your unique challenges and want to see you not
only succeed but thrive.
The
Leadership Development
Program is ideal for individuals
with significant
experience in
fund development who are interested in exploring, developing, and
nurturing their leadership potential.
The Leadership Development Program
September 4 - October
2,
2025
Online
Instructors: Rowena Veylan and
Associates
$500/person, Refundable upon completion; 11
spots available
Due to the limited
capacity, acceptance into the
program will be application-based.
Upon successful completion
of the program and accompanying survey, participants will
have their fees refunded.
Please submit a letter of motivation
addressing how participating in the Leadership
Development Programwill support you and your
institution diversify its fundraising potential. The letter
should identify and align with at least one
of the Ends Statements in the AMA's Strategic Framework
found here. Maximum
length: 300 words.
Applicants
must be affiliated with an Institutional Member of the AMA and
provide a letter of reference from their institution.
Applications
sent to grants@museums,ab.ca
will
be accepted from June 16 until July 2, 2025, at 4 p.m. MT.
Successful applicants will be notified by July 28, 2025.
Session#1: Thursday,
September 4 (10:30 a.m. - 11:30 a.m.)
Session
#2: Thursday, September 11 (10:30 a.m. - 12:30
p.m.)
Session
#3: Thursday, September 18 (10:30 a.m. - 12:30
p.m.)
Session
#4: Thursday, September 25 (10:30 a.m. - 12:30
p.m.)
Session
#5: Thursday, October 2 (10:30 a.m. - 12:30
p.m.)
Session #1: Mingler
(1
hour)
Let's get to know each other and
spend some time with each of our leadership
instructors.
Session #2: Communicating
Clearly & Confidently Workshop (2 hours)
Instructor:
Jennifer Deane
Effective
communication is the most important skill set for any leader to
master. This session will cover different communication styles,
understanding your audience, developing calls to action, and
preparing for any communication opportunity.
Session #3: Situational
Leadership Workshop (2 hours)
Instructor:
Cheryl Stafford
Leadership is most
effective when your team is motivated to initiate and complete work with
confidence. This session will help you understand the
situational/adaptive leadership model that will support you to meet
the unique needs of your team.
Session #4: Leading Through
Change and Transition (2 hours)
Instructor:
Shobna Kannusamy
Learn
tools and strategies to help you lead through uncertainty with
clarity and care. You'll explore how to guide yourself and your
team through the emotional side of transition, while staying
grounded in purpose and possibility.
Session #5: Panel Q&A
and Mingler
(2
hours)
We will be
welcoming a panel of industry leaders to join us for an open
Q&A conversation about anything on your mind.
See full
details of the Leadership Development Program here.
------------------
The Alberta Museums Association (AMA) is thrilled to introduce
an opportunity to elevate your fundraising efforts with the
LIFT Fundraising Accelerator Program. Presented in
partnership with the New School of Fundraising, this eight-week
program is designed to provide a solid foundation in fundraising
knowledge while equipping you with practical tools to take
actionable steps forward. It is ideal for organizations that are
looking to diversify their revenue and have limited fundraising
staff.
Delivered through a structured course format and enriched by
flexible course content, the program empowers participants to
create their own solutions while building confidence in their fund
development abilities. The LIFT Fundraising Accelerator
Program is an excellent opportunity for those new to
fundraising and those working in smaller museums.
The LIFT Fundraising
Accelerator Program
April 22 - June 24, 2025
Online
Instructor: Rowena Veylan, New School of Fundraising
$250/person, Refundable upon completion; 8 spots available
Due to the limited capacity, acceptance into the program will be
application-based.
Upon successful completion of the program and accompanying
program survey, participants will have their program fees
refunded.
How to apply:
Please submit a letter of motivation addressing how
participating in the LIFT Fundraising Accelerator
Program will support you and your institution diversify
its fundraising potential. The letter should identify and align
with at least one of the Ends Statements in the AMA's Strategic
Framework found here.
Maximum length: 300 words.
Applicants must be affiliated with an Institutional Member of
the AMA and provide a letter of reference from their
institution.
Applications sent to grants@museums.ab.ca will be
accepted from February 18 until March 3, 2025, at 4 p.m. MT.
Successful applicants will be notified by March 17, 2025.
Session Details:
Session #1: Tuesday, April 22 (9 a.m. - 12
p.m.)
Session #2: Tuesday, April 29 (9 a.m. - 12
p.m.)
Session #3: Tuesday, May 13 (10 a.m. - 12
p.m.)
Session #4: Tuesday, May 20 (10 a.m. - 12
p.m.)
Coaching Session: May 26 through June 6 - To be
scheduled individually with Rowena
Community of Practice #1: Tuesday, June 10
(10:30 a.m. - 12 p.m.)
Community of Practice #2: Tuesday, June 17
(10:30 a.m. - 12 p.m.)
Community of Practice #3:Tuesday, June 24
(10:30 a.m. - 12 p.m.)
------------------
Session #1: Foundations of Fundraising (3
hours)
Explore fundraising trends, donor motivation, and some
foundational fundraising knowledge including the donor pyramid and
donor cycle.
Session #2: Diversifying Revenue (3 hours)
An in-depth exploration of potential revenue streams while
linking back to donor motivation. At the end of the session, each
participant will identify 2 - 3 priority income opportunities for
their institution followed by a planning discussion with a partner
in a breakout room.
Session #3: Developing Effective Communication (2
hours)
This session covers the basics of how to generate compelling
communication including storytelling, developing the case for
support, and effectively using social media for fundraising
efforts.
Session #4: Identifying Priorities (2
hours)
Consolidating everything learned in sessions 1 through 3,
participants will prioritize their preferred fundraising approaches
while sharing insights with others. This session will focus on how
to effectively resource fundraising plans.
Coaching Session (30 minutes)
Rowena will meet with each of the participants one-on-one to
answer any questions and talk through their priorities and
plans.
Community of Practice Sessions #1 - 3 (1.5 hours
each)
Rowena will present on topic areas of interest identified during
the Coaching Sessions.
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About the New School of Fundraising
The New School of Fundraising (NSOF) offers small group and
individual training for professional fundraisers, board members,
volunteers, and passionate community leaders.
Since 2021, NSOF has empowered hundreds of organizations and
individuals to find innovative and creative ways to generate
revenue while also reconnecting to what it means to raise funds.
Their approach is intentional. Cameras are on in their virtual
space, groups are kept small, and they take the time to get to know
you.
Curriculum is designed and taught by fundraising leaders. The
instructors will share their knowledge as well as the thinking
behind it: understanding the "why" behind the "what" makes all the
difference.
This program is supported
with funding provided through the Government of Alberta's Other
Initiatives Program made available by the Ministry of
Arts, Culture and the Status of Women. The AMA appreciates the
Government of Alberta's commitment to supporting Alberta
Museums.
